Who's behind it
Operators, not pundits.
Checkout Required is a free community for direct-to-consumer founders, operators and marketers. It's built and run by the team at DigiCom, an agency whose people spend their days inside real ad accounts, real P&Ls and real checkout funnels — not on a conference stage.
The premise is simple: most of what gets published about ecommerce is written by people who have never had to defend a media plan on a Monday morning. We wanted the opposite — a room where operators compare notes on spend, margin, creative and retention with the numbers still attached.
What you'll find here
- Community. Spaces for paid media, retention, creative, ops and the rest — mobile-first, no vendor pitches.
- Articles. Articles, teardowns and benchmarks from the DigiCom desk, plus the newsletter.
- Podcast & events. Long-form conversations with operators, and small dinners, webinars and summits worth clearing a calendar for.
- Jobs. Roles posted by members hiring inside real DTC teams.
House rules
Joining is free and always has been. An account is required to post, comment or DM — that's the whole point of the name. It keeps the conversation between people who are accountable for their own numbers, and it keeps the drive-by spam out.
No gurus, no ghostwritten thought leadership, no vendors lurking in the replies. If you run the growth, you belong here.